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This morning I woke up and saw an interesting headline on Techmeme from Forbes writer Brian Caulfield: Why Google Is Stealing Apple's Ideas.
How about a size-shrinker that offers some visible clues as to the amount of actual information in the few truly interesting headline grabbers.
"I think it's a narrative that follows you because it's an interesting headline.
Then an interesting headline appeared in the news: Walt Disney bought LucasArts.
There was an interesting headline in CNN today: "Americans disapprove of stimulus, but like every policy in it".
Now, a few days later, the New York Times has published an interesting piece by reporter Sheryl Gay Stolberg, with an equally interesting headline, Gorsuch Not Easy to Pigeonhole on Gay Rights, Friends Say".
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Interesting headlines and subject lines are essential to successfully gathering interest through third parties.
But that makes for less interesting headlines.
It featured bright colors, crisp design, good use of white space and interesting headlines.
LulzSec hacks back: There were some interesting headlines at the News of the World and Sun Web sites yesterday.
However, as you can probably guess, the above position does not make very interesting headlines nor, I suspect, would sell many books".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com