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I Am Not Your Negro isn't a special interest title, it is a film.
It was a magazine that readers already understood and already had broad cultural interest – whereas NME will have to work very hard to move away from becoming a niche interest title.
In the meantime, we're left with the odd speciality interest title scraped out over enough sufficient territories to start looking significant (Dragon Ball Z Resurrection FF, $61.8m), as well as the more prominent local genre films (South Korea's 2015 box-office champ, the chaebol thriller Veteran, $93m) and comedies.
The basic point is that in order to get such a general interest title going you really need it to be on those front tables in the bookstore.
Lenders won't support it because it is not in their financial interest; title insurers and other service providers won't support it for the same reason.
Similar(55)
Rankings reflect sales reported by vendors offering a wide range of general interest titles.
The stock is broad, with a special emphasis on children's books and local interest titles.
It offers a good general selection, with many local interest titles, in a beautiful Royal Deeside setting.
Also indexes law-related articles from hundreds of business and general interest titles.
There's an especially strong selection of local interest titles and the shop also sells sheet music and maps.
It sells a range of local interest titles and popular paperbacks, from Ian Rankin to Daphne du Maurier and Agatha Christie.
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CEO of Professional Science Editing for Scientists @ prosciediting.com