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Serena: Watching how our audience interacts with content (predominantly online) and then using that to keep improving the brand.
To date, however, it has offered only fairly limited functionality, with a basic stream and notifications when someone in your direct network shares something, plus updates pushed whenever someone comments or interacts with content you've shared.
Whether you realize it or not, each and everyone of us interacts with "Content Delivery Networks," or CDN's on a regular basis whether we are reading articles on news sites, making purchases online, or parsing through the social media feeds of the hundreds of friends we maintain across our social networks.
Consider this: a user makes an initial search and interacts with content about places to stay in Greece.
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We've analysed the interactions and found that users are interacting with content about flight transfers and content about places to eat.
Will it 'redefine how consumers interact with content'?
"We have more people interacting with content than in the history of the magazine.
Participants' racial attitudes interacted with content of speech to predict perceptions of freedom of speech protections.
Are Flipboarding, Instapapering and other ways of interacting with content changing how we think?
They need to buy into new hardware, new software and a new way of paying for and interacting with content.
"We have built an engine that tracks how consumers interact with content so we can personalise their experience and target the ads".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com