We determined our sample size by an a priori set-up stopping rule of a sample size typically employed to detect an interactivity effect in previous experiments (for example, Allen & Vallée-Tourangeau, 2016; Vallée-Tourangeau, 2013).
Although media richness did not have a significant main effect on recommendation, a significant interaction effect was observed that rich media led to higher recommendation intention when interactivity level was low.
visual fidelity should be maximized subject to scalability and interactivity considerations, environmental effects impact user perception and should be modeled, when possible (and practical) the visualization should reflect the appearance of movers, coherence between the video and the 3D visualization mitigate cognitive dissonance, so discrepancies should be minimized.
The interactive/non-interactive main effects revealed significant differences for Modules 1 and 5 (with interactivity higher) at both baseline and post-test.
Three WBI systems were developed with low, medium, and high levels of interactivity, and the effect of interactivity on learners' perceptions was investigated in a real class.
This research investigates the effects of interactivity level on Web user's attitude towards commercial Web sites.
Results indicate moderate effects of interactivity and vividness on social presence and, indirectly, involvement that in turn have strong effects on traditional advertising effectiveness measures.
The findings suggest that the effects of interactivity reach a "plateau" at medium and high levels, indicating a diminishing returns effect.
The results indicated that the main effects of interactivity and media richness significantly enhance a consumer's telepresence and affective responses.
Although the effects of interactivity and personalization tools on the browsing experience are the subject of previous research, relatively little research focuses on the effect of variable levels of such features on buyers' evaluations of choice goals.
We used one of the stages from our interactive ALICE installation to investigate immersiveness and its contributing factors in a between-group design with a special focus on the effects of interactivity, and the feedback and feedforward stimuli of the environment on the users' experiences.
