A visible, credible interactive strategist who educates and inspires both inside and outside the agency will land bigger accounts, grow existing clients, and take years off the typical climb up toward Interactive Thinking.
Only a surprisingly small handful of agencies like W+K and others in this post can claim seats in Stage Three where Interactive Thinking is encouraged from the top down across all employees and media.
Crispin Porter + Bogusky worked their way up to the Interactive Thinking stage in the last few years, due in part to solid leadership and talent acquisition from digital giants like R/GA, but as recently as 2008 they were still pushing out some online campaigns that simply didn't work.
However, in the process, I discovered a world of interactive learning, systems thinking, adaptive feedback, and the possibility that game-based learning might alter the way we think about what it means to learn.
It was presented like how we would see patients in the ED and it emphasized the not-so-clear decision patients that can be encountered Online videos were useful review but did not go in-depth for new learning Interactive; good thinking process for tough clinical situations The discussion is a bit of a free-for-all.
In the last year, Rob launched his blog on The Huffington Post and co-facilitated interactive Design Thinking workshops at South-by-Southwest (SXSW) in Austin, TX (Your Life...Let's Design Think That) and at the Capital Coaches Conference in Washington, D.C. (Coaching by Design: A Design Thinking Workshop).
In the wake of SXSW Interactive, I've been thinking about how these information conduits relate to one another.
Afterwards, as a class, we split into groups and worked through some of the different modules, thinking through interactive and visual elements.
The Deckers brought in a tech consultant to help develop interactive digital learning tools — thinking about virtual space "in the same way we are thinking about buildings," as Mr. Decker put it.
Various tools and techniques have been introduced and contextualized through the personal experience of capitalizing upon the opportunities afforded by technologies that enable to use and develop interactive graphics to prompt thinking.
To steal their words in describing the event: "The beginning of an evolution to a more content-driven, interactive experience of exploring, thinking, and engaging with key influencers about the key ideas and issues that matter to the 50+ population".
