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But we haven't seen their interactive stuff yet".
In the back, the interactive stuff: the drum zone, the recording booth.
Oh God, I hate all this interactive stuff you have to do nowadays … !
It offers film screenings, digital games, author events and a huge array of interactive stuff for toddlers, kids and younger teenagers to get involved with.
No plans but if he comes into my part of the world, you never know... Isn't all the interactive stuff just a distraction from the music and an advertisement for Apple?
"Advertisers and agencies love to take the easy way out, which is, I'm not going to look at this interactive stuff until I've got 90 million households, 60 million households," Mr. Woerz said.
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This includes all music and interviews, not to mention the wonderful interactive web stuff he has been posting on his website.
"I think [Cannes] is really going to about interactive, Internet stuff and why it feels like that's the important thing to do these days," says Jeff Goodby, co-chairman at San Francisco agency Goodby, Silverstein & Partners, part of the Omnicom Group.
"As a games designer and as an artist making interactive work this stuff is a constant.
Intelligent, interactive machines, once the stuff of sci-fi movies and futuristic fantasy, are quickly becoming a reality, especially in the fast-food world, where repetition rules and improvisation is limited.
He describes "seven patterns of innovation"—including "The Big Kahuna," "Colonization" (which is illustrated by a drawing of "The real history of baseball," beginning with "Play for free in the backyard" and ending with "Pay to play interactive baseball at home"), and "Stuff Desires to Be Better Stuff" (and its corollary, "Technology Desires to Be Product").
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