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In preparation for Model S, the world's first premium electric sedan, Tesla is reinventing how people buy cars with interactive stores designed to entice potential customers.
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A good example is the Levi's interactive store in San Francisco and Borders bookstores.
Yet the refurbished Marc Jacobs site, which has an enticing interactive store entrance on its home page, does not follow up the initial quirkiness.
The digital lounge is where the Guardian's independent journalism comes to life through an immersive and interactive in-store experience.
The maker of Hershey's Kisses, Reese's peanut butter cups and Milk Duds plans to open an interactive candy store festooned with an elaborate electronic billboard at the northern end of Times Square.
Professor of social media marketing at UC Berkeley, Lorrie Thomas, says men use social media as an "interactive Rolodex," storing contact information for future use.
Research shows that creating an interactive in-store experience with a mobile app can increase customer engagement by up to 5 times, moving the needle on loyalty and sales.
Specifically, this comes in the form of Latto Shop, which enables operators to provide personalized offers and ads as well as an "interactive media store" for both content and commerce.
The new division will help clients gain recognition of their brand through Web sites and multimedia, like custom-designed CD-ROMS and interactive content in stores.
Newton-Jones, who previously ran online retail group Shop Direct, owner of the Littlewoods and Very brands, said Mothercare would become a "digital first" retailer, with iPads and interactive screens in stores so that shoppers could view demo videos and customer reviews and access a broader product range on the high street.
Orange has been using interactive touchscreens in stores for the past 18 months, for demonstrating products and services and helping consumers to understand what they can do with their phones.
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