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Red Sky and other interactive shops contend that broadband capacity will have profound effects on advertising.
Hook was founded in May 1998 in Boston and was one of the fastest-growing interactive shops in New England.
In the last year, interactive shops involved in mergers include Agency.com, Razorfish and USWeb/CKS, now called MarchFirst after its acquisition in December by Whittman-Hart.
The advertisers responding to the survey said there was more tension in their dealings with interactive shops and more focus on money; in addition, they said they provided more strategic direction to their interactive agencies.
Five interactive shops are merging to form Wirestone, which will have six offices in the West with 74 employees handling accounts with projected combined revenue of $20 million for clients like Hewlett-Packard, Microsoft, Sony and WebTV.
Brad Simmons, vice president for media services at Unilever United States in New York, said the decision came after a review that had been narrowed to the two WPP agencies and two other interactive shops: Lowe Lintas Interactive in New York, part of the Lowe Group unit of Interpublic, and Zentropy Partners, an Interpublic affiliate.
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Similar features are available for video on demand and interactive shopping.
"We were a branding and interactive shop that was front-end focused," Mr. Belk said.
By 2006, the digital experiments introduced an interactive shopping experience, using touch technology on store windows to generate sales.
While earlier experiments with interactive shopping flopped, it has turned gimmicks such as quizzes and voting during TV shows into handy earners.
The project, called the L'Oréal Paris Intelligent Color Experience, is being described by the participants as an entry in the realm of interactive shopping outside of traditional stores.
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