Previously the head of merchandise for parks, experiences and consumer products at Disney, Fleischer will now lead a team at Netflix focused on overseeing retail and licensee partnerships, publishing, interactive games, merchandising and experiential events, the company says.
Other marketing strategies included launching interactive apps, merchandise and events that would follow the music and book launch.
Like The Immortals of Meluha and The Secret of the Nagas, the book contained innovative marketing techniques, including launching interactive apps, merchandise and a music album titled Vayuputras, containing music inspired by different events in the series.
And fan participation, including conventions, magazines, merchandise and interactive games, can bring in more money than the film itself.
Student responses may include, but are not limited to, educating through a diorama, poster series, documentary, comic book, coloring book, public service announcement, commercial, Web site, celebrity spokesperson, pamphlet, catch phrase, interactive activities, action figures, merchandise, or skit.
Hence, the customers can be informed about the status/stock of merchandise by interactive display screens.
For retailers, it could change the way it sells merchandise by offering an interactive 3D view of the product that even lets you zoom in or out to get a better look.
Retail sites, for instance, could in the future start their merchandising pitches with interactive video introductions — along the lines of HomeDepot.com, but with fuller video capability — then allow customers to click further into product category pages if they like.
Produced for $100,000 and believed to be the first of its kind, the digital style guide included fonts, logos, character art, merchandising mock-ups, voice clips, and other interactive content.
Speaking of merchandise, the most interesting component of this interactive marketing strategy has to be Cheesy Poofs -- Eric Cartman's signature snack -- coming to a shelf near you.
