It is a participant-centred initiative that places patients and research participants at the centre of decision making, providing an interactive IT interface to engage with participants.
Because it is interactive, it is essentially the best focus group money can buy".
It is possible to argue, of course, that all art is interactive; it is there in the very act of interpretation.
For a start, as more and more video is shown over the Internet, and televisions become increasingly interactive, it will become ever harder to distinguish between the two media.
Other Tumblr users began e-mailing pictures and explanations of their own tattoos to her. "Everybody wanted their story out there," Ms. Turner says, "People just really liked how interactive it was".
Even if digital becomes increasingly interactive, it is hard to believe that the actual olfactory experience of the historic Santa Maria Novella perfumery (not to mention the scent of baked pizza from the Pitti stands) could be part of a virtual fair.
