The five-year SIGINT (signals intelligence) Strategy plan for the NSA discusses at length the need to develop "embedded, deeply interactive engagements" with what are described throughout as internal/external and public/private partners.
A progressive series of luminous sculptural installations wends a mile-long path through the wild wooded grounds, offering site-specific and sometimes interactive engagements with the landscape, especially the trees.
In a study of thousands of physics students, Hake (1998) found normalized learning gains ranging between 0.34 and 0.69 (average = 0.48) for courses taught with interactive engagement, as compared with normalized gains averaging 0.23 for courses taught by traditional methods.
Similarly, Knight and Wood (2005) found normalized gains of approximately 0.62 in semesters with interactive engagement, in contrast to normalized gains of 0.46 in semesters using traditional instruction.
Our findings suggest that sticky apps which attract continuing uses can be a persuasive marketing tool because they provide portable, convenient, and interactive engagement opportunities, allowing customers to interact with the brand on a habitual basis.
However, interactive engagement itself is not yet enough, but a combination with deep-learning activities is necessary to effectively increase academic achievement.
Indeed, the interactive engagement of both cognitive and emotional processing mechanisms is key to fostering more public involvement with climate change.
Ian Schafer is CEO of Deep Focus, an interactive engagement marketing agency.
