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Both companies lost millions and recently sold their interactive divisions.
Afraid of losing their edge, agencies fought back, with some trying to establish their own in-house interactive divisions.
Euro RSCG, whose 140 agencies in 65 countries generated a gross income of $833 million in 1997, estimates that just under 20 percent of its traditional agencies have established interactive divisions, which currently generate $43 million in revenue.
6 09 a.m.: This article has been updated with figures for Disney's media networks and interactive divisions.
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But by the end of last year, when 4.7m of BSkyB's 5m subscribers had digital interactive television, only 500,000 of them had actually bought anything.Although BSkyB will not say as much, its decision to fold Open into its general interactive division may mark a U-turn in thinking about how to sell interactively on the box.
CBS has also promoted Geoff Inns to the head of its UK interactive division.
She is the creative director of the Deutsch advertising agency's interactive division.
Hasbro Inc. completed the sale of its money-losing interactive division to Infogrames Entertainment for $100 million.
CBS also announced staff reductions Friday, all at its interactive division, including some news employees.
Media Contacts is the American arm of Media Contacts S.A., the interactive division of the Media Planning Group, owned by Havas Advertising.
Katz Media Group, New York, renamed its interactive division, Katz 360, as PROXi Digital.
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