FCB Worldwide in New York, part of True North Communications, is forming a new interactive customer-relationship management unit, by combining its FCB Direct and FCB Digital operations.
Among the services to be offered by Dotglu, which combines two specialty units of Kirshenbaum Bond, KBP Direct and KBP Interactive, are customer relationship marketing, database management, strategy and technology consulting, Web site design, e-mail marketing and online media planning and buying.
Lowe, part of the Interpublic Group of Companies, is combining agencies specializing in interactive, direct and customer relationship marketing under the name Lowe Live.
Also, layoffs are likely as two units of the Partnership division of the Interpublic Group of Companies -- Draft Worldwide in Chicago and Lowe Lintas & Partners Worldwide in New York -- merge into Draft the American operations of a Lowe Lintas subsidiary known as Lowe Live, which specializes in direct and interactive marketing and customer relationship management.
Mark Renshaw, director for interactive marketing and customer relationship management for the Asia-Pacific region at the Singapore office of Arc Worldwide, was named senior vice president and director for one-to-one marketing solutions in the United States region, based in Chicago.
It may be an old advertising saw, but this interactive agent "deepens the customer relationship with the brand," says New Line's Paddison.
The agency is being started with the support of Omnicom by Terry Young, who has worked in interactive advertising, direct marketing and customer relationship management for agencies owned by Omnicom, the Interpublic Group of Companies and Epsilon.
Its solutions include business analysis, portals and collaboration, business integration, user experience, enterprise content management, customer relationship management, interactive design, enterprise performance management, business process management, business intelligence, eCommerce, mobile platforms, custom applications, and technology platform implementations, among others.
Intelity employs software called ICE, Interactive Customer Experience, that is customized for hotel apps.
For example, FP1 - CE reflects a psychological state, which occurs by virtue of interactive customer experiences with a focal agent/object within specific service relationships.
