Havas, a mid-sized group, now operates globally for Peugeot, for instance, on all aspects of the car maker's communications, from direct marketing to interactive commercials.Yet this model has its limits.
The deal, which includes TiVo features like interactive commercials, is indicative of the increasing interest among advertisers in expanding beyond traditional media like broadcast television to digital venues like D.V.R.'s, Web sites, iPods and cellphones.
Sony's Interactive Commercials [PVRWIRE].
The question here is: Will interactive commercials actually get people to watch Sony's commercials?
With all the ad-skipping PVRs out there, Sony has decided to start making interactive commercials for viewers who own PVRs.
Interactive: How commercial planes crash.
The thought is nice, but the event aired closer to an interactive Intel commercial than the breeding ground for a digitized future.
The app is ad-supported via sponsorships, traditional or interactive TV commercials and sweepstakes, as there's no subscription fee to use it.
