In the past, transmedia was mainly used for the purposes of merchandising and franchise expansion like the Harry Potter series but today, transmedia storytelling creates interactive audience experiences by utilizing a mixture of mediums including film, gaming, graphic novels, and live events.
Theater, that seemingly-traditional artform, gets a modern twist with the introduction of augmented reality technology, which turns the passive audience experience into an interactive one.
Directors of audience experience, digital learning, data visualization, interactive design.
What about the audience experience?
When you add not just images but motion graphics, videos, charts and links to interactive experiences, audiences can choose how they prefer to interact with the information, and will often end up engaging on multiple platforms," writes Erin McCoy, PR manager at Killer Infographics.
Alongside director turned interactive installation artist Chris Milk, they've teamed up to create a live performance that is sure to bring a refreshing, new take on the way audiences experience music.
"I Love Lucy Live on Stage" is an interactive experience with the audience playing the part of the live audience on set at the Desilu Playhouse soundstage.
And our big programmes – Today, Newsnight, Panorama – will continue to deliver their excellent journalism on radio and television but with the best websites we can offer, allowing audiences a truly interactive experience if they want it.
Aimed strictly at children ages 3-5, the newly released kids' film from Kenn Viselman, the man who brought "The Teletubbies" and "Thomas the Tank Engine & Friends" to American audiences, is an interactive experience.
Their installation Hoshi plays with lights, space, and sound to create an interactive experience for the audience.
An interactive online experience of the form that Excite@Home has created is of general appeal to the mass audience today.
