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The interactive assignment, which had been at Circle.com, New York, part of Havas Advertising, has billings estimated at $20 million to $30 million; the entire account has billings estimated at $90 million.
The two shops, which will work as a team, are the New York office of J. Walter Thompson, part of the WPP Group, and Tonic 360 in San Francisco, which has handled the Sun interactive assignment for the last two years.
The interactive assignment was considered an effective learning tool for facilitating interprofessional learning by the faculty based on student comments reporting increased understanding of the role of the other discipline, increased communication skills, and an understanding of the barriers to transdisciplinary interaction.
The sequence used within the tutorials proceeds from an introduction of the topic and an icebreaker exercise, followed by reflection upon experiences and stimulation of self-assessment, to an interactive assignment with a plenary discussion.
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The layoffs, attributed to the economy and reduced client spending, will be made at the Minneapolis headquarters office and will affect employees working on advertising and interactive assignments.
Dean Jarrett, a spokesman for Martin, said the division was being moved to take advantage of the larger potential base of interactive assignments handled from New York.
These courses are promoted as ideal for those with jobs or family commitments elsewhere; students have access to tailored support, interactive assignments and online discussion forums to make up for the lack of a physical student community.
Owens Corning, the home improvement and building materials company, said yesterday that it would consolidate its account by naming Doner in Southfield, Mich., to handle duties ranging from advertising to media services to interactive assignments.
I.B.M. is realigning its roster of agencies handling the direct marketing and interactive assignments that are part of its worldwide integrated marketing communications account by naming offices of Ogilvy One Worldwide and Wunderman as its "global partners" for those tasks.
In addition to Cline Davis continuing with the health-care and interactive assignments, Mr. Ewing said, Pfizer will continue using Digitas as the direct marketing and relationship marketing agency for Viagra, an assignment awarded to the Digitas New York office in April.
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