Once the dogs are in the same house, passively observe interactions to determine the hierarchy.
It takes persuasive, personalized interactions to convince visitors to pay their fair share.
"From the very beginning, we decided that we never wanted any of these interactions to be exposing or judgmental.
"You lack a water cooler so you have to plan interactions, to make people aware of you," he said.
Research has shown that it can take as many as 20 further interactions to change someone's first opinion so it's vital that you make every second count.
The men's interactions, to taped music by Andy Russ, were so relentlessly paced that it became hard to care about these people and their motivations.
Inevitably the new marketing model has required clients and agencies to hire engineers and technologists to build the connections, to design the interactions, to calculate the algorithms.
Greater sophistication is emerging in other areas of gaming too, as technology frees the medium from having to limit character interactions to those involving live ammunition.
Steve Worswick, a 45-year-old IT technician and 2015 finalist, attracts a couple of thousand interactions to his Mitsuku chatbot every day.
