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But Preston Beckman, the chief scheduler for Fox, said: "That had nothing to do with awareness or intent to view.
The two shows scored well in the areas networks follow before a new season: awareness and intent to view, as measured by Nielsen and other research organizations.
Last fall, one show seemed to be exploding in terms of awareness and intent to view: an ABC drama called "666 Park Avenue".
"When it doesn't go well, we say, 'It's not right.' " Among the factors affecting awareness and intent to view are familiarity with stars and what is known as "title inflation".
According to figures cited by Alan Wurtzel, the president of research for NBC, recall of the film was 17 percent better among Olympics viewers and intent to view the film was 50 percent higher.
"All I can tell you is that every piece of research we've done on intent to view shows it's higher than in Sydney," Mr. Falco said in a telephone interview from Athens.
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"Our awareness and intent-to-view numbers are right there with our competitors'," Ms. Lyne said.
"All the tracking studies we do about intent-to-view were obviously suspended," Mr. Poltrack said.
All three also scored high in the preseason polls known as awareness and intent-to-view studies.
("Kitchen Nightmares," which consistently posted the best intent-to-view scores, opened last week to respectable but hardly breakout-hit ratings).
Unsurprisingly, the show with the best awareness and intent-to-view scores going into the season is "The Michael J. Fox Show" on NBC, because of the star's strong personal appeal.
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