After an early unsavory use of "aversives" — punishments, including the use of electric cattle prods, to discourage undesired behaviors — Lovaas and his colleagues settled on an intensive regime of bit-by-bit positive reinforcement of desirable behaviors.

6

The New Yorker

What punishment!

7

The New York Times - Magazine

But punishment?

8

The Guardian - Opinion

Punishment followed.

9

The Guardian - Sport

Her punishment?

10

The Guardian - Books

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