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Signifier and signified.
For Halliday (1994), lexical metaphor constitutes a relationship between signifier and signified in which there is one signifier, different signified.
The campaign is all signifier, nothing signified.
This is a class signifier.
It is an empty signifier.
Connectedness is now a crucial social signifier.
"The money is a signifier.
It's a great signifier.
Intense & Powerful?
Very intense.
"Intense restraint".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com