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"As this business becomes more and more competitive, and it will, you see more intense pricing competition," Mr. Lache said.
Safeco, the 16th-largest United States property-casualty insurer, has consistently reported weaker- than-expected earnings in recent years because of intense pricing competition and worsening loss trends.
Centrotherm, another German company and the world's No. 2 solar equipment maker behind Applied Materials of the United States, has been holding up well during the intense pricing pressure that has hit the industry, thanks to strong demand from Asia.
Half the US coal industry, under even more intense pricing pressures, seems to have passed in and out of chapter 11 bankruptcy protection in recent years, but it is still there.
If there's intense price competition when we're growing at a 5to6percentent real rate, what happens if we slow and the dollar even goes up more and puts even more intense pricing competition into the equation?
"In the midst of intense pricing pressures, our gross margins actually increased," says Fisher.
Similar(53)
Intense price competition and rising raw-materials prices have cut profit margins.
But to take part, a company's products have to stand up to intense price competition.
Last year sales were aggravated due to very intense price discounting, led by McDonald's.
But intense price-cutting has made an already difficult business that much more so.
But intense price competition and ill-timed investments, along with soaring personnel and pension costs, have weighed heavily on JAL.
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