But the intense marketing can lead to unethical behavior, according to Ms. Swanson.
In this intense market, Willis runs her writing like a business.
Sustaining Bing's early momentum will be harder for Microsoft after the intense marketing campaign fades.
Unless, perhaps, you are accustomed to even more intense market delights.
Last spring, Mr. Bowie released his first album in a decade, "The Next Day," after a short, intense marketing campaign.
When he came to power in November 2011, after Mr. Berlusconi stepped down amid intense market turmoil, Mr. Monti was praised for restoring international confidence in Italy.
"Even intense market volatility won't get in the way of strategic deals," said Scott A. Barshay, a corporate partner at the law firm Cravath, Swaine & Moore.
The expected loss "reflects a particularly difficult quarter for the company due in part to intense market and competitive dynamics," the company said in a statement.
Although women are often the focus of intense market research, men have rarely received such scrutiny of their buying habits, researchers say.
The concerted interest rate cuts by central banks around the world on Wednesday have failed to ease intense market nervousness, which has led to a crippling credit squeeze.
The holiday-season flurry of releases is followed by increasingly intense marketing efforts aimed at those voters through trade-paper ads, special events and whisper campaigns.
