They say their autofocus system will be twice as fast as Hasselblad's, and they intend the camera to be as usable as a mid-range prosumer DSLR.
But under a lot of hokey byplay obviously intended for the camera, it is clear that Gould took himself very seriously indeed, and so did the filmmakers Roman Kroitor and Wolf Koening.
The top compartment zips open to reveal another mesh bag, this one intended for the camera manual, as well as another zip pocket for your filters or gels.
The campaign is intended to highlight the camera's ability to instantly upload photos to the Web, something that an increasing number of cellphone cameras already do.
Polariod intends these cameras to be social devices -- like the cell phone, which the I-zone resembles in size and shape.
When he moved toward Ravi's desk, intending to turn the camera away, the light went out.
It hopes to "mitigate the obstructed view" but does not intend to remove the camera altogether or reposition the team benches.
Consumers are asked several questions about how they intend to use the camera, trying to differentiate between whether the camera is being used for travel or family photos, how much the consumer wants to spend, or if they have specific areas where they want high quality features (color, pixels etc).
Of course, it's not necessarily the case that whoever made this video intended to equate the cameras in any way (the objective, aside from filming women in the dark, is unclear).
The camera, intended for children ages 3 to 6, includes an augmented-reality game that children can use to take pictures of imaginary fairies flying around the room.
