However, there is potential for the Group to suffer reputational damage as a consequence of what you publish, even if you intend it only to be in a personal capacity.
And in many cases so far, the Press Complaints Commission has agreed: for those who willingly put material in the public domain, even if intending it only for a small audience, they run the risk the mainstream media will utilise it, if the public interest argument can be put forward.
I must confess that final image of Milan regaining consciousness didn't quite shock me in the way I think The Returned's creators intended; it was only last week that he left our screens, and we have seen him come back from the dead several times already.
Sure, that's one aspect of it, but if Ditto works as intended, it's hopefully only the end result.
"I only intended it as a joke," he said.
"I spoke to Senator Cruz about my dissatisfaction... and he said he only intended it to be applied to pundits and not to members of the Senate," McCain said.
Update: since this piece was published I've been told Goldsmith sought to clarify his remarks on ending bus lanes, arguing he only intended it as a temporary measure to boost electric car use.
