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"It's not only India, but we believe that emerging markets will be driven by intelligent ad support systems for some time," he said.
"It's not only India, but we believe that emerging markets will be driven by intelligent ad support systems for some time," he said.
The idea here will be to integrate the data and insights that Hootsuite gets across its existing platform, with making more intelligent ad buys, "which types of content to amplify and at what time of day".
Similarly, on the advertising front, data management platforms (DMPs) such as Blue Kai, acquired by Oracle, or Core Audience, part of Hearst, or Turbine, an offering from Xaxis, provide data analytics on customer segments, to help companies make more intelligent ad placement and media buying decisions.
Meanwhile, adtech, which will help publishers and brands make more intelligent ad buys to target mobile users, is still a nascent area, and is one that, you could argue, will be an essential part in how the mobile ad industry will actually grow in the way that everyone projects it will.
A.I. touches our lives in the form of chess computers that are better than most humans, computers beating the best humans at Jeopardy, intelligent ad targeting, Microsoft Kinect recognizing human motion and even amazingly, Google's self-driving car that drove itself from San Francisco to Los Angeles.
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Maybe, but to David Abbott, who wrote some of Britain's most memorably intelligent ads, it was more of an art than a science.
These intelligent personalized ads that match a person's search patterns occur because of cookies.
"But the future is intelligent three-dimensional ads" and "ads with behaviour," says Jonathan Epstein, Double Fusion's boss.
Of course he wrote the occasional little essay, and of course as an intelligent man, he did ad-lib.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com