Its marketplaces use machine learning and artificial intelligence to match consumers with several products based on their needs and risk profiles.
This opens up opportunities for them to mine that, plus search and purchase data, to apply intelligence to a consumer segment that runs mainly on luck and obsession.
The company's main products, the CrossX Programmatic Platform and Aixon, help brands use artificial intelligence to predict consumer behavior and make marketing decisions.
Notable "Action" items throughout the report include investing in augmented emotional intelligence to better understand consumer moods, utilizing livestreaming to build genuine connections between streamer and viewer, and letting consumers "buy their way into calmness" after witnessing a surge in spending around relaxation fads in 2016.
Savvy consumers do not expect their fashion intelligence to be free of commercial influence.
Companies can crowdsource tasks like in-store audits, product trial activations and market research studies, and receive real-time intelligence from consumers to make faster and more confident decisions.
The range of the companies in attendance — from artificial intelligence developers like GumGum, to consumer-facing companies like Dollar Shave, Honest, Tinder and Snap, to next-generation transportation tech companies like Hyperloop One — point to the depth and breadth of LA's still-growing tech industry.
Messaging is becoming the new browser and the gateway to consumer life, with artificial intelligence bots being the new user interface".
The world is awash with bots these days — applications the run either partly or entirely using natural language processing, machine learning, computer vision and other artificial intelligence technologies to help consumers ask and answer questions, buy things and get other stuff done.
The collective intelligence of consumers isn't perfect it's just better than other forecasting tools.
