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Underestimating the intelligence of consumers is nothing new, of course.
The collective intelligence of consumers isn't perfect it's just better than other forecasting tools.
Inside this antiseptic merchandising room, the output of the company's secret technology, a crowdsourcing system that combines the collective intelligence of consumers with Minted's own data-fueled algorithm of what sells best, is on display.
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They just need to follow the direction of Tom McElligott, hall-of fame copywriter and founding creative partner of the great Minneapolis ad agency Fallon McElligott Rice, who once said in the 1980s, you know, in the prehistoric days before social media: I would much rather overestimate than underestimate the intelligence of the consumer.
"I'd much rather overestimate the intelligence of the consumer than underestimate it".
Tom McElligott, founding creative partner of the great Minneapolis ad agency, Fallon McElligott Rice, once said, and I paraphrase because this was pre-internet 1980s: I would much rather overestimate than underestimate the intelligence of the consumer.
His focus is on the impact of advertising and artificial intelligence on consumer cognition and behavior.
We were going to put artificial intelligence into millions of consumers' hands.
And finally, the ability to tap the distributed intelligence of millions of consumers to match people with the stuff that suits them best is leading to the rise of all sorts of new recommendation and marketing methods, essentially serving as the new tastemakers".
It was in the 1960s that we saw the rise of "consumerism" - a more respectful regard for the intelligence of the American consumer.
SAN JOSE — In 2011, Apple became the first company to place artificial intelligence in the pockets of millions of consumers when it launched the voice assistant Siri on the iPhone.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com