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In the last year, the company has opened special hubs of expertise for business intelligence and analytics software in fields like finance, energy, transportation, water management and health care in locations including New York, Berlin, Beijing, Dublin, Melbourne and Taipei.
Two of I.B.M.'s largest software purchases were in business intelligence and analytics technology: Cognos, for $5 billion in 2008, and SPSS, for $1.2 billion, which closed last fall.
The research, conducted by Tempero, the social media management agency, and Brandwatch, a social intelligence and analytics company, found that 88% of those posting the abusive messages were on Twitter, 8% on Facebook, 3% on fans' forums and 1% on blogs.
Starbucks director of business intelligence and analytics, Joe LaCugna, said earlier this year that the data the company gathered from loyalty cards had shown them that it was not the regular customer that was worth targeting but the one that flits from store to store.
business intelligence and analytics.
The top 10 responses, in descending order: –Business intelligence and analytics: 83%.
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Their talent, intelligence, and analytic and creative skills make them valued in all but the most pedestrian firms.
I give you, for example, this call from the White House for "technologists and innovators to help reform the criminal justice system with artificial intelligence algorithms and analytics".
Using search, business intelligence and text analytics technology, I.B.M. researchers can look for trends, buzz and hints of shifting consumer attitudes as evident from Web postings.
SAS, based in Cary, N.C., has seen many a marketing term in its field, including "data mining," "business intelligence" and "data analytics".
"We are realizing that we have real problems to solve that affect businesses, and business intelligence and data analytics is a huge part of that," said Sam Ramji, the senior director of platform strategy at Microsoft.
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