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They gather vital intelligence about customers' preferences and competitors' moves.
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Intelligent clothes racks and smart shelves allowed Kaufhof to gain additional intelligence about the customers' shopping and buying behaviours, which could then be used for further improving product and service offerings.
Most companies that are seriously interested in obtaining "business intelligence" about their customers gather information from multiple channels -- including the Internet, offline transactions and the call center -- to retain customers, not attract new ones.
This allows punters to see which bars are busy, the average age of revellers and the all-important male-to-female ratio.Bar owners gain publicity and intelligence about their customers.
Given that trend, experts at Wharton say most social networks are likely to develop models that revolve around serving so-called "enterprise customers"–companies looking for intelligence about their products and reputation.
It's about customers.
Something about customers.
Ultimately It's about customers.
But what about customers?
What about customers?
"They need to think about customers first.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com