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But the startup has a compelling strategy: Zoho continuously launches integrations with its competitors and also iterates on it product to offer new and innovative products.
It was happy for third parties to "carry" its messages to consumers and businesses via software integrations with its APIs.
But, he adds, Tumblr believes future integrations with its corporate parent may be further down the road.
In addition to the reduced costs associated with replacing multiple legacy identity systems, the customer called out Okta's deep integrations with its existing solutions (including Oracle, Apigee and Pivotal) as a deciding factor.
And finally, the company is rolling out an API that will allow third parties to build custom integrations with its platform.
While there were small updates to its design, creation tools and viral hooks, Vine never got the deeper integrations with its bigger parent Twitter to continue growing.
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It is a symbol of "triumphalism", rather than integration with its 40ft minarets making it the largest mosque in England.
Google, too, has been pushing hard on manufacturers for third-party integration with its own offering — though it's not hitting Alexa-type numbers just yet.
To the extent that it can tie compelling features to integration with its own hardware, Apple can provide itself with a head start.
Sutera has become a symbol of integration, with its model emulated by other Sicilian municipalities at risk of disappearing.
Samsung's enhanced safety program includes more testing throughout the production chain, including increased integration with its suppliers' testing processes.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com