The attractivity of home control technology can be significantly increased by integration of computing, entertainment and control equipment into the same physical device.
The integration of advertising into entertainment has been furthered by technology, but in some ways advertisers feel it is being necessitated by the fact that technology is making it more difficult for them to reach consumers.
"Things were running smoothly during the '80s, and the integration of sports and entertainment [which resulted in more emphasis on individual players than on teams] hadn't quite taken hold yet," says Linda Borish, a history professor and sports historian at Western Michigan University.
The project, code-named Longhorn, encountered numerous delays, in part because of efforts to address the public's growing concern with computer security and consumers' desire for PCs to have greater integration with a full range of entertainment equipment within the modern electronic home.
While the service may be useful only to full-fledged sports fanatics, it's at least a baby step toward the integration of wireless technology with entertainment content.
Another, intriguingly, was the impact of integration, both socially and in the world of entertainment, as more black actors, such as Sidney Poitier, were included in white productions.
Viewers of "H.P. ePrint Live" will help decide which skits and bits the comedians perform — and here comes the branded entertainment, the integration of the product into the program — by e-mailing their suggestions to a printer, made by H.P., which will be onstage with the cast.
Branded entertainment is the integration of products into the plots of movies and television shows; as the Self game shows, brands are also being embedded into video games and online games.
