Force has his sights on the system integration businesses like Keane, Inc. and computer service companies like Saville Systems, which makes billing software for telecommuncation firms.
Sure, the basic stuff has a clear use case/benefits for individuals alone, but with its HubSpot/WuFoo integration, businesses get tools to manage (and close the loop on) their marketing initiatives.
Alliance, the product placement arm of the advertising company Grey Global, is moving aggressively into the product integration business.
Besides providing the hardware, Cisco is also in the systems integration business and provides network support.
"We don't want to be in the service integration business," he said.
It is a systems integration business unit for the cable modem network operator, but could help the PC maker build a strong beachhead in the home.
The Defense and Security Electronics segment engages in the information management, sensors, and systems integration business, as well as delivers systems for critical missions, military sustainment requirements, and homeland security.
Aside from the large expense of keeping service personnel, one of the reasons Cisco hasn't established a service integration business is that it hasn't had to.
For instance, put the system integration business, a $40 billion a year market, could now use engineers from anywhere in the world," says Walecka.
And the company has steadily been adding new features to its platform, including a Facebook integration, business listings and ChaCha.me.
Cross-organizational collaborations require the management of models for: collaborative business processes (CBPs), which define the collaboration's behavior; and integration business processes (IBPs), which define the behavior that supports the role an organization performs in a CBP.
