Companies are integrating customer purchasing data to provide more personalized sales and customer service or even to offer customized product packages.
How many companies have figured out how to shift from supply chain management to integrating customer feedback directly into their product design, distribution, and delivery?
From initial customer contact to installation and beyond, Sungevity has automated most steps of the journey, including collecting and integrating customer data, calculating energy use, and creating personalized visualizations of the panels on a roof.
"By integrating customer feedback into the Tele Atlas map manufacturing process, we will be able to considerably enhance the user experience," said Harold Goddijn, Chief Executive of TomTom.
By integrating customer, purchase, and content data, retailers can determine what situations and stimulus trigger certain behaviors, such as a purchase, for different shoppers.
With Kuapay, the idea isn't just to create another e-wallet application, but to make using the wallet app a more social and engaging experience, while also integrating customer loyalty programs for merchants.
The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.
It's also one of many examples of the immense opportunity to reimagine existing business and service models by integrating customer-centric innovation into widely accepted, tried-and-true industry practices.
To avoid costly product failures, companies can integrate customers into the innovation process and ask for their commitment to purchase early on.
