Analysts praised the deal, citing VF's history of integrating brands into its business platform.
One benefit of integrating brands in "El Diez" is that "they help us to fund the production," Mr. Alfonso said.
At Initiative Media, an agency whose most recent compilation of its own work is called "Beyond the 30-Second Commercial," one primary strategy is integrating brands directly into entertainment programs, said Tim Spengler, executive vice president and director for national broadcast.
Ben Silverman, co-chairman at the NBC Entertainment and Universal Media Studios units of NBC Universal, said that agencies needed to think more about new methods of working with the networks — like integrating brands into the plots of programs — rather than relying on traditional tactics like commercials, which have become easy for viewers to zip through.
"Bill is one of those guys in the advertising industry, in the media industry, everyone knows," Mr. Stevenson said, adding that he is skilled at "packaging" advertising opportunities beyond traditional tactics like commercials into areas like sponsorships, events and integrating brands into programming.
Jackpot: Integrating brand "sparks" that add dimensions of newness and discovery wherein customers feel as if they are winning, without risk, for just being a customer.
Sprint's new initiatives are a great example of authentically integrating brand messaging to relate to the millennial and Gen Z audience.
Vidpresso could help these creators look more like TV anchors than selfie monologuers, but also help them earn money by integrating brand graphics and tie-ins.
These established creators are adept at integrating brands into their videos, and many companies have seen great success with this approach.
By keeping their focus on the enduring power of the human connection, retailers can tap into the disruptive power of technology to win at CX. Denise Lee Yohn is a brand leadership expert, speaker, and author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.
Roth Partners was created to offer marketers a more effective model of Brand Care - to move brands to real advantage by integrating brand strategy, brilliant creative work and path to purchase wisdom.
