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Facebook integrated something similar last week with the Like action, which lets developers take their in-app "heart", "favorite", "thumbs up" and other buttons that express affinity, and have them publish stories about the activity to Facebook.
Cognitive dissonance is the discomfort that arises when you have to face conflicting information about your beliefs and values, and since we are motivated to want to feel internally integrated something has to give, and so we alter the meaning of one half of the equation to meet with consistency.
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"You want to demonstrate your personal style and then integrate something of theirs," she said.
"It's going to take a little while to integrate something as massive as the Massey asset.
By integrating something new has emerged, the third way, something beyond the either-or (Follett 2013).
The benefits of integrating something like Orgoo wouldn't necessarily stop at email.
No sane designer would ever want to integrate something you put your eye to with something that burns your retina.
"When we were a startup it was my co-founder Mike that would always ask, 'can you integrate something into the website for me'.
There's always a risk that another large wearable company like Fitbit could figure out how to integrate something like this into their products.
"One thing we look at when investing is when we see people going to special lengths to integrate something to make Intercom into a central tool," he says.
If you spend enough time watching people discuss new products on Product Hunt or Hacker News, it's easy to see this sentiment echoed: People would rather pay a small amount of money for something they can count on than integrate something for free that may disappear in a few months.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com