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The second is that companies recognise integrated reports will not meet the needs of all stakeholders.
One, which would probably need legislation though could conceivably be introduced without it by regulators such as America's Securities and Exchange Commission, is to require all companies to publish "integrated reports" that would include details of their environmental, social and governance (ESG) performance alongside their financial returns.
The reality however is that integrated reports will inevitably cover only a very narrow slice of a company's sustainability story.
And if your organisation produces non-financial or integrated reports, try assessing what proportion of the effort covered qualifies as "Breakthrough", rather than "Change-as-Usual".
We previously evaluated these companies a little over a year ago and since then, we have seen a dramatic increase in the number of companies producing integrated reports or focusing sustainability reporting on issues considered most material to its business.
Moreover, the analysis of documentary sources (annual and integrated reports) has been carried out.
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So too are the efforts to promote integrated reporting.
When this has been achieved then integrated reporting should naturally follow.
For example, dozens of companies are piloting integrated reporting as part of the International Integrated Reporting Committee.
But this is not really about more focussed or even integrated reporting, however worthy these goals are, but about properly integrating sustainability into the core of the business.
You could start by including elements of integrated reporting at the front of your annual review or in your sustainability report.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com