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"If you think about Telemundo as a narrower broadcast network, you quickly get to the place where, like all broadcast networks, your mandate must be to go for the widest possible audience," said Lauren Zalaznick, the chairwoman of entertainment and digital networks and integrated media for Telemundo's parent company, NBCUniversal.
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Moreover, he said, "it really is designed from the beginning as an integrated media opportunity for businesses that want to reach this audience".
GOOD, an integrated media platform for people who "want to live well and do good", has announced that it has recently closed a Series A round of funding led by its co-founder and CEO Ben Goldhirsh and a number of angel investors including Nicholas Negroponte.
And Craig Coleman was promoted to vice president of partnership marketing for integrated media, reporting to John Shea, chief marketing officer and executive vice president for integrated media.
Bari Komitee was promoted to vice president of marketing and events for integrated media, reporting to Ms. Smith.
Also, John Shea, executive vice president and chief marketing officer for integrated media, will join the ad sales division of NBC Universal where Catherine Balsam-Schwaber will serve under him as she is promoted to senior vice president for the NBCUniversal integrated media group.
John Shea, executive vice president and chief marketing officer for integrated media at NBC Universal said, "The important thing we want our clients to know as we go into the upfront, and beyond, is that we're able to work with them as one seamless portfolio".
The legal limits on broadcast ownership are fast being junked, ushering in a golden age for integrated media conglomerates.
Viacom, Disney, and AOL Time Warner can offer that, but only AOL can do it on the Internet with the reach and breadth that is required for successfully integrated media campaigns.
Hilary Smith was named senior vice president for communications and integrated media marketing.
Hilary Smith, senior vice president for communications and integrated media marketing at NBC Universal New York, part of Comcast, was promoted to senior vice president of communications for entertainment and digital networks and integrated media.
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