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With these battle lines drawn, Google is placing its mobile bets in the hands of Mr. Rubin, 44, an engineer who has proved adept at designing the highly integrated hardware and software ensembles that are the hallmarks of Silicon Valley companies.
With the iPhone, Apple combined integrated hardware and software with a developer platform.
By licensing its software based on usage, the service is more affordable than integrated hardware and software-based systems.
"The GM Cruise approach of a fully integrated hardware and software stack gives it a unique competitive advantage.
Alert acquisition by the end user is a complex sequence of commands and integrated hardware involving a considerable amount of numerical work in weather forecasting.
Instead of elegantly integrated hardware and software, you get a boxful of disparate programs so poorly designed that you end up being the one who has to knit them together.
Similar(49)
"It's part of our long-term plan to create the first totally integrated hardware-software platform for music creation.
It analyzes various approaches of integration provided by Oracle and integrates hardware acceleration for spatial operations as an external procedure.
When separate companies, each with its own priorities, handle those chores, integrating hardware and software can be more challenging.
The threat in mobile was Apple, which was doing a great job of integrating hardware and software to produce superior products.
And even if Motorola and Google come up with a smoother way to integrate hardware and software, manufacturers like HTC and Samsung may not want to switch to a new way of doing things.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com