Mr. Ceria had been executive creative director for integrated communications at the flagship New York office of Euro RSCG Worldwide, part of Havas.
* Seagram Americas, New York, to Arnold Communications, Boston, a unit of Snyder Communications, as the first agency to handle integrated communications for the United States introduction of a so-called superpremium vodka, Sundsvall, distilled by Vin & Sprit, Sweden's leading vodka producer.
But as it turns out, "there's a synergy and not a cannibalization," she added, which is leading marketers to "create integrated communications programs" involving multiple media.
Separately, the Centraal Corporation in Palo Alto, Calif., named Kirshenbaum Bond & Partners West in San Francisco as the first agency to handle integrated communications for its Real Name internet navigation system.
* Outdoor Life Network, Stamford, Conn., a joint venture of Cox Communications, Comcast Corp., MediaOne and FOX/Liberty, to Burkhardt & Hillman, New York, to handle advertising and integrated communications for the cable network, which had been handled by Mullen Advertising, Wenham, Mass.
Santa Ono: I have an integrated communications strategy, which includes traditional face-to-face meetings as well as town hall meetings and communications through media, television, newspapers, magazines, and interviews on regional and national news media.
Also, the Beech-Nut Nutrition Corporation in St . Louisnamed agencies owned by the Kirshenbaum Bond Creative Network in New York to handle the integrated communications account for its baby foods, with billings estimated at $12 million.
* Lens Express, Deerfield Beach, Fla., a direct marketer of replacement contact lenses that is a unit of Strategic Optical Holdings, to the Salt Lake City office of Publicis Dialog to handle its national direct marketing and integrated communications account, which had been at A. Eicoff & Company, Chicago, part of the Ogilvy & Mather Worldwide unit of the WPP Group.
As Jack Straw's Europe minister at the Foreign Office in 2002, he had been party to negotiations for a joint sovereignty deal with Spain which were close to fruition: better for Gibraltar, better for Spain, open borders, integrated communications and a stronger local economy.
"These are special-needs dogs that are going to require a lot of rehabilitation work," said Ashley Owen, director of integrated communications for the Montgomery Humane Society.
