"integrated branding" is a correct and usable phrase in written English.
It refers to the practice of combining all aspects of a company's brand (visual identity, messaging, marketing strategies, etc.) in a cohesive and consistent manner. Example: "Our company's success can be attributed to our strong integrated branding approach, which allows us to deliver a unified message to our customers across all touchpoints."
Arnold Communications in Boston, part of Snyder Communications, which is being acquired by Havas, won Best of Show for an integrated branding campaign for Volkswagen.
His integrated branding made shows less vulnerable to ratings dips, keeping ad rates steady in tough times.
Changing participant attitudes towards branding and marketing messages must guide our strategies and integrated branding opportunities must exist within the search, social, local and mobile media landscapes.
The main NURHI demand generation activities consist of mass media, entertainment-education, social mobilization, and integrated branding with a memorable, colorful puzzle logo and tagline that helps tie all program activities together under one identity.
3. Seamless integrated branded content.
It has four business sectors: media resources management, integrated brand communication services, creative production of advertisement and content, as well as new media investment and integration.
More concrete here were examples of the ways Yahoo! has integrated branded advertising into its social sites: Nikon galleries in Flickr, PepsiCo's sponsorship of Yahoo s daily best of the Web feature The 9, and Nissan and Nokia's sponsorship of Live Sets, a concert series in a 20,000-square-foot Yahoo! soundstage in downtown Los Angeles.
Sabrina Lynch is a Global PR consultant, specializing in creative planning, development and management of integrated brand-marketing campaigns spanning America, Europe and Australasia.
Another appeal of the new Leno show, Mr. Spengler said, is the ability to integrate brands and products into the content, which is known as branded entertainment.
Analysts praised the deal, citing VF's history of integrating brands into its business platform.
One benefit of integrating brands in "El Diez" is that "they help us to fund the production," Mr. Alfonso said.
