Your English writing platform
Discover LudwigExact(23)
Alloy Online in New York, a media and direct marketing company that focuses on the market for teenagers, said yesterday that it had agreed to acquire CASS Communications in Chicago, which offers integrated advertising and marketing services to connect national advertisers and their agencies with the college and high school markets.
"Every single television program is trying to figure out a way to do integrated advertising," Mr. Williams, 52, said.
If you were a big name — like Jack Benny, whom Samuel calls "the king of integrated advertising" — "plugola" was par for the course.
GNM has integrated advertising more seamlessly into the site and has introduced a new and innovative set of high impact formats that work gracefully across all screen sizes.
"Venue3D is going to offer a way to bring products into consumers lives in the same way that you're seeing integrated advertising on television," said Steven H. Kram, chief operating officer at Morris.
A media agency is hosting an ambitious daylong event that is meant to make it easier for Madison Avenue and Hollywood to cooperate on the creation of so-called branded content, entertainment programming that has embedded or integrated advertising.
Similar(36)
(Facebook later adjusted its membership contract, but it continues to integrate advertising, intellectual property and social life).
In the future, he says, the company will explore ways to integrate advertising into the experience in ways that won't irritate viewers.
And as the channel plans its programming lineup for 2013-14 during what is called the upfront season, more sponsorships that integrate advertising into shows are planned.
In the US, where we aim to increase our reach (only 8% of downloads to date have come from this huge audience), we've taken the decision to integrate advertising and offer the new app as a free download.
J. Walter Thompson, part of the WPP Group, expanded a division devoted to seeking ways to integrate advertising and entertainment content, called the Brand Entertainment Group, by combining it with Showcase, part of a WPP sibling, Hill & Knowlton.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com