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Reviewing books teaches you to look for that intangible called voice, which is really the most important variable in whether a show has the potential for greatness.
"What is the intangible link over the centuries of voice to voice?
"Chairman" connotes power and "Ol' Blue Eyes" longevity; "the Voice" evokes the intangible, mystical alchemy of sound, technique and emotion that fused when the skinny young Sinatra murmured tender endearments into a microphone.
Newspaper buyers, though, often look past the bottom line to intangibles like personal gratification, editorial voice and type of readership, said Robert J. Broadwater, managing director of investment banking at Veronis Suhler Stevenson in New York, a bank specializing in media acquisitions.
Like its sister attribute, executive presence, executive voice can seem somewhat intangible and thus difficult to define.
Intangible things, traps in the mind, that voice we hear, the stop-start understanding, the ongoing bewilderment, the fear.
Months after Burroughs was hanged, the governor of Massachusetts called for an end to the witch trials, and voiced his concern that "spectral and intangible evidence" was being used in criminal courts.
Authors of both papers argue that this space should be one in which the tacit, intangible and relational dimensions of care can be voiced, and heard, as important aspects of quality in practice.
Focus on the intangibles: audience attention, hand movements, posture, tone of voice.
Ms. Harris's voice inhabits her songs like a wraith, intangible but omnipresent.
But, from the research about this topic, one thing comes through quite loud and clear: Intangibles like eye contact, a good handshake, and the sound of your voice are all ingredients of the impression that can be influenced.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com