Whether due to SEO, advertising, or other intangibles, good content could easily go unnoticed, but Instant Articles may change that, at least a little bit.
Alliances are lining up the pieces — from intangibles like brand and content to hard assets like networks and cable modems.
Content is something intangible, converted into digital code, and posted on an Internet site.
Many goods and services are complex, differentiated and contain much more "intangible" value – in design, know-how, content – than tangible physical value.
Even as SXSW snarled Austin traffic and turned East Sixth Street, the main club strip, into a curb-to-curb people jam, its biggest expansion over the years has been intangible: as an Internet and radio content generator.
Where "The Learners" fails, when it does, is in character development, tone, affect — all those intangibles that are neither Form nor Content, but are conjured up by the interplay of the two.
Alessi is looking for concepts whose value is based on intangible properties such as aesthetics and emotional and symbolic content.
Two months ago the Maxxi museum in Rome was emptied entirely of its contents and its cavernous curved gallery spaces filled not with physical, permanent art but with intangible sound installations evoking the ancient city around it.
Diverse, thoughtful and engaging content can lead to tangible quantitative outcomes, such as funding and partnerships, while adding numerous intangibles to your digital brand (awareness, always being on people's radar and new friendships).
