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Oblivious of the strategic intent and intangible advantages of their rivals, American and European businesses were caught off guard.
Other factors held equal, first-term members of the House of Representatives tend to over-perform their vote share from the previous cycle as they can exploit the various tangible and intangible advantages that their newly-won incumbency provides them with — a phenomenon known as the sophomore surge.
Then there are the intangible advantages.
These are the human, intangible advantages that Oakland has that the Latino community of the San Francisco Mission District lacks — a unique mixture of local leaders of color who work in and really get the tech industry and successful entrepreneurs like Mitch Kapor, who sold Lotus to IBM for $3.5 billion in 1995 and has spent years thinking about inclusion and social justice.
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Supporters of Gov. George W. Bush say he has one intangible advantage in his race against Vice President Al Gore: Republicans are far more enthusiastic about his presidential candidacy than Democrats are about Mr. Gore's.
Of all the factors driving voters to the polls next week, Republicans say they expect their candidate to benefit most from an intangible advantage: Republicans are far more energized about Gov. George W. Bush than Democrats are about Vice President Al Gore.
The intangible advantage that Silicon Valley has is the willingness to tolerate risk.
An unfortunate circumstance--that leaders rarely take the time to individually acknowledge employees--gives you an intangible advantage of great value.
Hilton's resonating intangible brand advantage, says Wasiolek, will keep the global hotelier's competitive edge intact, particularly after an upcoming spin-off of a majority of its company owned assets and its timeshare unit on Jan . 3 2017.
Sustained growth can be achieved by leveraging your company's hidden assets, a wide array of underutilized, intangible capabilities and advantages that most established companies already possess.
Eurosceptics are advancing as they gain more powerful public mandates in elections, while advocates of the European idea are struggling to explicate the oftentimes intangible and fundamental advantages of the EU.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com