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Compared with a no norm control condition, leading participants to believe that the intake norm was to eat a lot of cookies increased cookie intake and leading participants to believe the intake norm was to eat few cookies reduced intake.
We investigated the effect of both a high intake and low intake norm on food intake under the same conditions.
In two experiments, a two (intake norm manipulation: low vs. high) by two (self-construal manipulation: interdependent versus independent) between-participant factorial design was used.
Poverty lines are anchored to a calorie intake norm (2,400 calories per person per day in rural areas and 2,100 calories per person per day in urban areas).
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Trait empathy did not moderate the influence of food intake norms on consumption.
However, self-construal was not found to moderate the influence of food intake norms on participants' intake.
These findings add to evidence that perceived intake norms exert strong bi-directional effects on food intake.
We also tested whether a variable shown previously to predict food intake matching amongst eating partners (trait empathy) predicted the influence of food intake norms on intake.
To date, there has been no demonstration using this paradigm that information about how much previous participants eat (food intake norms) both increase and decrease food intake in the same study.
Eight of the studies looked at the influence of information about food intake norms on the amount of food eaten, and the other seven examined the influence of information about food choice norms on food choice.
In Experiment 1, results indicated that participants exposed to a high-intake norm ate more than participants exposed to a low-intake norm.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com