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Demographic factors included sex, categorical age (0-17, 18-34, 35-49, 50-64, ≧65), type of beneficiary (insured or dependent), insurance category (based on insured's type of job), residence (three levels with different degrees of population density), and locality (six geographic regions by BNHI's administrative branches: Taipei, Northern, Central, Southern, Kao-Ping, Eastern).
Advertisers in the auto insurance category are looking to attract new customers, he said.
Gerry Lukeman, the chairman emeritus of the research firm, says that the insurance category "is a tough business for advertising.
Our insurance category, I believe, is the same as for deep-sea divers, which is the highest you can get.
He also said that spending by telecommunications companies like AT&T, Sprint and Verizon is up, as is the insurance category.
Commercials for State Farm received scores of 631 and 662, also much higher than the average score in the insurance category of 492.
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Insurance categories were categorized as insured, including those with private insurance, public insurance, car insurance or workers compensation; uninsured, including those who self-paid or received charity; and missing/unknown.
We performed multivariate logistic regression analyses to estimate the probability that individuals with vision problems and various insurance categories would visit an eye care professional.
While at AOL, he was responsible for structuring and negotiating cross-brand marketing agreements with the AOL Time Warner family of brands, as well as leading AOL's e-commerce initiatives in the financial services and insurance categories.
The round is led by publicly-listed Tune Protect Group, with participation from Silicon Valley's 500 Startups — money that will be used to enter new insurance categories and for international expansion, including South East Asia.
They cover a big range of business models, as well, including new insurance categories, online platforms for comparing and purchasing coverage and tools for providers to better assess risk.
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