Brazil ended talks for a 34-country Free-Trade Area of the Americas involving the United States, and instead sponsored the South American Union (UNASUL in Portuguese) as a forum for political co-operation.
For example, in the case of Nascar, where sponsors typically back only a single driver, Citi is instead sponsoring the entire Roush Fenway Nascar Racing team and will show vignettes on the Speed Channel that feature the team's elders offering advice to younger teammates.
In a surprising last-minute switch, Representative Bob Ney, an Ohio Republican who had planned to put forward a limit on soft money but not an outright ban, instead sponsored a version of the Shays-Meehan bill from a few years ago.
Kraft, which had removed its in-store displays with Earnhardt's image, instead sponsored a new team car.
"We're not limiting ourselves to advertising," he says, stressing that Medium won't become a mess of banner ads but instead "sponsored" content.
Instead, the sponsors will be required to calculate expense ratios for the investments offered in a plan, showing participants the charges per $1,000 invested.
Instead, the sponsors tried to strike a balance, being insistent on issues like health and education but easing off in other areas.
"Maybe NBC should have used Kickstarter instead of sponsors — we'd still be on the air," Debra Messing said, as she welcomed the crowd alongside Borle (who, in real life, had won a Tony the night before).
TechCrunch is disrupting this model, selecting companies on the basis of merit and instead getting sponsors and paying attendees to pay for the conference.
And it's also eliminating Sponsored Story units and instead integrating Sponsored Story into a number of other ad units — instead of allowing advertisers to buy a Sponsored Story, Facebook will automatically add "social context" to an ad whenever such context exists.
Instead of sponsoring roles for next season's operas, patrons are now invited to sponsor body parts.
