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Do Something Different Do Something Different encourages people to do instead of think as the first step in a process that leads to real behaviour change.
Instead of "Think of the horrible things people will say about you," people who are truly interested in empowering women and girls say, "Don't worry about what people say.
However, when I look at contemporary political leaders, I often get the sense that most of them are saying "Think This" instead of "Think Different", which is perhaps why I think of Steve Jobs as a revolutionary icon for my generation.
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They were asked instead to "think of the word inside their heads" and keep as still as possible.
Instead of "Nobody thinks I'm clever" think of that one time you made a great pun and everybody cracked up.
Instead of Mendelssohn, think Mahler.
Instead of bathtubs, think swimming pools (Holden).
Instead of Tostitos, think Baked in Brooklyn Flatbread Crisps.
Instead of sex, think hugs and naked fans innocently romping outdoors.
Instead of drugs, think soy milk strained through homemade oatmeal cookies.
Now, instead of steak, think paycheck.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com