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Then it becomes more of a business decision instead of IT being a cost center.
Klopp remembers an era when the tradition of English football commanded an aura: when Germany and its football culture aspired to be English instead of it being the other way around as it is now.
"And normalise that instead of it being a rarity.
"Instead of it being a Treasury-informed defense review, it is, by most accounts, Treasury-led.
"Instead of it being the libertarian party of common sense, I've been banned from speaking.
Instead of it being a shared family thing, it's made us less close".
"Except, instead of it being someone else, that girl is also me".
"Instead of it being a spiritual thing, it is the brain being confused," he said.
It just makes it more exciting, instead of it being a game between two struggling teams".
"So it's reversed – instead of it being about taming the beast, it's about the beast within.
Instead of it being a fun-filled experience, it's actually "menacing" (her word) and maybe a little sad.
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CEO of Professional Science Editing for Scientists @ prosciediting.com