But instead of interrupting Mr. Fournier and giving Mr. Fleischer a way out, they sat in silence.
A so-called "worship tax" was repealed so New Yorkers could spend all day attending church instead of interrupting their sanctity of Sunday to feed parking meters.
"Part of it is psychological," said Steve Davis, president of Rue La La, "moving the log-in to the front of your experience, instead of interrupting while you're in the checkout lane".
He abandoned the traditional sharp distinction between recitative and aria; his recitatives are often orchestrally accompanied and of great emotional power, and his arias frequently advance the dramatic action instead of interrupting it.
Richard Rodgers and Oscar Hammerstein II had already moved in this direction by writing "integrated" shows like "Oklahoma!" and "Carousel," in which songs arose naturally out of the dramatic action instead of interrupting it.
So instead of interrupting a video, these ads just sit (hopefully unobtrusively) at the bottom of the screen.
Instead of interrupting Survivor or Housewives with commercials, arrange for the show to appear in short bursts between extremely long commercials.
Times are changing, though – native monetization offers a host of compelling technical challenges that are all in service of building a better internet, one where advertisers create value for users instead of interrupting them.
Facebook and Apple grew closer today as mobile app install ads in Facebook for iOS 6 now allow users to download apps from the App Store via pop-up instead of interrupting users and forcing them to leave Facebook.
The ad SDK involves a content-based approach to advertising, where instead of interrupting the mobile app experience with banner ads or interstitials, ads feel more like part of the app itself, and are something users might actually want to clickthrough on and engage with.
